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<title>Peachily Optimisation and Marketing Solutions</title>
<description>Useful Optimisation and Marketing solutions for your Internet business</description>
<link>http://peachily.com</link>
<item>
	<title>Search Engine Optimisation (SEO)</title>
	<description>Search Engine Optimisation can be defined as using well-written content, deep keyword analysis, a long term link 
	popularity campaign and good coding practices to move your web page as close to the number one search result position as possible 
	for a given key phrase. SEO can give you that great Internet presence.</description>
	<link>http://peachily.com/seo_strategy_member_login.htm</link>
</item>
<item>
	<title>Social Media Optimisation (SMO)</title>
	<description>Social Media appeared sometime in 2006 and has become a major driving force on the Internet. Using new online 
	technologies and practices, it allows people to share their opinions, experiences and ideas with each other. This information can 
	be in the form of links, text, images, audio and video podcasts via blogs, forums, message boards and Social Bookmarking sites. 
	SMO puts your website within this new social network.</description>
	<link>http://peachily.com/social-media-optimisation-smo.php</link>
</item>
<item>
	<title>Conversion Rate Optimisation (CRO)</title>
	<description>SEO and SMO brings traffic to your website, but once that traffic arrives, Conversion Rate Optimisation takes over 
	in turning those visitors into customers. A Conversion can be defined as someone who takes a desired action on your website, like 
	making a property enquiry, filling in a form, or subscribing for a Newsletter. The odds are 50% of your visitors hit the BACK 
	button on arriving at your website, and only 2 out of every 100 people will convert into a customer. CRO can help you turn more 
	visitors into customers.</description>
	<link>http://peachily.com/conversion-rate-optimisation-cro.php</link>
</item>
<item>
	<title>Online Reputation Management (ORM)</title>
	<description>Online Reputation Management is the proceess of tracking and monitoring your reputation for both positive and negative 
	commentary on the Internet. It is also about promoting your business through the use of discussion Forums and Online Press Releases. 
	Why wait for news to happen about your business when you can get out there and make the news yourself.</description>
	<link>http://peachily.com/online-reputation-management-orm.php</link>
</item>
<item>
	<title>Website Performance Monitoring Tools</title>
	<description>The key to online business success is understanding your website statistics. Performance statistics can tell you where 
	you visitors are coming from, what pages they visit, how long they stay and finally their exit page. By knowing what motivates your 
	visitors, you can change fine tune your website and turn more of those visitors into customers. Do you know what your Bounce and 
	Conversion rates are?</description>
	<link>http://peachily.com/website_monitoring_tools.php</link>
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